There is absolutely nothing natural about fonts. They can be exhilarating, poetic or very run of the mill and often difficult to distinguish one from another within the same typeface group or type classification.
So, why pick one font face over another?
In most cases it is easy enough to distinguish the difference between the Serf, Sans Serif and Cursive type classifications.
But, within the same type classification, you need a real eye for detail to discern the difference between two font faces. For example — here we have a side-by-side comparison of two “sans-serif” fonts: Europa and Libre Franklin. Europa is externally sourced, delivered via Adobe’s Typekit, and Libre Franklin is delivered internally as part of our theme’s webfontkit.
Comparing fonts using p and h3 tags
1.) Europa — h3: font-size:22px / lineheight:30.8px / font-weight:300, p: font-size: 16px / line-height: 24px
Comparing fonts using p and h3 tags
2.) Libre Franklin — h3: font-size:22px / lineheight:30.8px / font-weight:300, p: font-size: 16px / line-height: 24px
How would you describe the difference? In detail…
Europa seems more compact: not as tall standing within the same line-height, taking up less line space within the same character length, and slightly heavier in weight while using the same weight and color designations for each in this comparison.
Very much like a chosen word, a selection of font can reverbrate because of it’s use. The meaning is the use. The meaning is how it is used. The meaning is conveyed by virtue of the context within which it is used.