Nitropack – the new kid on the block

The elephant in the room for every website owner is Google. The many initiatives generated by Google sometimes overwhelm. This we all know full well. In November, 2018, Google changed up the PageSpeed Insights tool, adding recommendations and renaming one and revaluing how each impact page speed scores. For many of our clients with scores …

Page Speed Optimization

We Seek Page Load Speed and You Should Also We do find that utilizing page metrics reports from both GTMetrix and Google PageSpeed Insights (GPSI) is essential to understanding fully how to approach page speed solutions for a given page on a web site. Each reporting tool emphasizes different metrics. To put that another way, …

Fonts, Fonts & More On Fonts

There is absolutely nothing natural about fonts. They can be exhilarating, poetic or very run of the mill and often difficult to distinguish one from another within the same typeface group or type classification. So, why pick one font face over another? In most cases it is easy enough to distinguish the difference between the …

WordPress Enhancements

WordPress – Enhance your site’s performance and harden its security This is all about the details of making use of the htaccess file on an Apache server to speed up WordPress as well as enabling a variety of security enhancements. The `.htaccess` file is located in the WordPress root installation directory and is sometimes used …

Page Speed Optimization In WordPress

– The Definitive Approach This is a big topic these days since Google has announced that page speed will be part of their ranking algorithm. I use GT Metrix and Google PageSpeed Insights together to gauge the performance of your primary landing page. These tools provide a baseline reference giving me a clear view regarding …

Defer & Async Attributes when Enqueuing WP Scripts

Defer Async Delivery Options for WordPress The following are notes on the provision of async/defer delivery options of scripts delivered via wp_enqueue_scripts. This was first introduced in WordPress (WP) ver 4.1, with the current WP codex documentation woefully thin. Here is a full example of using the code as required: add_filter(‘script_loader_tag’, ‘add_defer_attribute_lazy’, 10, 2); function …

Page Load Speed and Code Bloat

On the topic of page load speed within WordPress For WordPress based sites, attending to code bloat can be mission critical because for all of the honest benefits this platform provides, and there are many, such a content management system (CMS) is rife with numerous additional HTTP requests inherited from plugin-related content and functionality as …

A Few Words on CDNs

Why use a Content Delivery Network – CDN? What is a CDN? A CDN or Content Delivery Network is essentially a network of geographically dispersed servers. Each CDN node (also called “Edge Servers”) caches the static content of a site like the images, CSS/JS files and other page-related structural components. The majority of an end-user’s …

Four Good Reasons To Use WordPress

Many people resist things they don’t fully understand, and that’s how many of my clients initially feel about WordPress. As they become more familiar with it, and see what it does for their marketing, they do become converts, very quickly. WordPress Is Search Engine Friendly Search engines love WordPress and there’s a good reason for …

The Fluid WP Landscape

All themes for WordPress are highly flexible. The criteria for picking a theme should be fairly simple. I suggest… one, matching a desired layout such as full header and two- column with left or right sidebar, for example. Then… step two, assuring you have all required functionality. This functionality can and does include jQuery frameworks …