Web Development
Long a promise, the web page of our dreams is out there, arrival imminent. It is an interactive multimedia reverie; a mashup—a web-based application assembled from multiple independent applications, remotely located and often assembled as needed. That is Web 2.0. At REZ72 we specialize in the migration of first and second generation websites to Rich Internet Applications (RIAs). We are Open Source aficionados, working with the latest in internet technologies and frameworks. At REZ72 our mission has always been to bring to the web those strong design qualities rising from standards long established in traditional publishing. To this we add smart, intuitive navigation, dynamic data feeds, and always thoughtful content.
At REZ72 we look to the evolving strengths of this young and highly technical medium for continual discovery of expressive possibility. We like the fact that objects can move and dance and sing. We like the idea of design economy inherent in this energetic form of communication, and yes, we laugh at the notion that anyone can do it solely because of software.
At REZ72 we understand that the phrase "Web 2.0" does not have a rigorous definition. Rather, as a concept, it is commonly used in at least three ways. First, the term refers to web-based programming techniques that lead to a rich and user-friendly interface, and the development of imagined but heretofore unattainable content. Asynchronous JavaScript with XML (AJAX) is that bright avenue. This includes WordPress, Adobe Flex and Ruby, as cross-browser development platforms and approaches we do support. Second, it refers to web-based applications that encourage social interaction or collective contribution for a common good. As a matter of style it is the Wiki in Wikipedia™. Third, the term embodies viral marketing strategies and techniques of numerous sort.
WordPress is an Open Source development platform. Because it is Open Source, we can develop custom interfaces (themes) and develop or adapt functionality (core and plugins) for niche-marketing purposes without significant overhead. Without doubt, WordPress is the most flexible, highly customizable platform we have ever encountered. When we deploy your application to a production server, the WordPress loop handles all page and post elements as SEO optimized and cross-browser compatible utilizing an astounding array of extended functionality.
Adobe® Flex™ represents a powerful application as development framework for creating and delivering RIAs within the enterprise and all across the web. This technology enables the creation of personalized, multimedia-rich applications that dramatically enhance user experience, revolutionizing the way your visitors will interact with your web presentation.
Ruby is a modern, interpreted scripting language for quick and easy object-oriented programming. It has many features to process text files and to do system management tasks, as in Perl. It is simple, straight-forward, extensible, and portable. Rails is a full-stack framework for developing database-backed web applications according to the Model-View-Control pattern. From the AJAX in the view, to the request and response in the controller, to the domain model wrapping the database, Rails gives us a pure-Ruby development environment.
Upon completion of user interface development, we create and add your database to a web server and you are ready to go live. We are adept at industrial strength, multi-platform, scripted presentation and server communication strategies:
